2 Blocks South Winter 2016. Photography: Josh Robenstone.

2 BLOCKS SOUTH - BRAND FOUNDATIONS

DATE
July 2015.

PROJECT NAME
2 Blocks South - Brand Foundations.

REGION
Global.

THE BRIEF
Create selling tools for the relaunch of denim lifestyle brand 2 Blocks South. These tools will be used to educate the expanding design team plus domestic and international buyers.

OVERVIEW
Working with the 2 Blocks South team we created the following:

  1. Brand Profile
  2. Customer Profile
  3. Sales Look book
  4. Video Fit Guide
  5. Phased Launch Marketing Strategy 
  6. Outreach Campaign Strategy
  7. Basic 2 Blocks South e-commerce site for Phase 1 launch (small budget)
Designed for those who appreciate classic style and beautifully crafted denim combined with exceptional fit, fabric, and finish; 2 Blocks South is the incarnation of Design Director and denim expert, Phil Thompson. The minimal pared back design of each pair of 2 Blocks South jeans sees them integrate seamlessly with the style of their owner. Considered design ensures garments are timeless, drawing on the best denim styles of the past and adapting them to contemporary life. In this short video, Thompson talks you through the three fits in the 2 Blocks South range and the signature trims. Shop the range at www.2blockssouth.com