2 Blocks South Winter 2016. Photography: Josh Robenstone.
2 BLOCKS SOUTH - BRAND FOUNDATIONS
2 Blocks South - Brand Foundations.
Create selling tools for the relaunch of denim lifestyle brand 2 Blocks South. These tools will be used to educate the expanding design team plus domestic and international buyers.
Working with the 2 Blocks South team we created the following:
- Brand Profile
- Customer Profile
- Sales Look book
- Video Fit Guide
- Phased Launch Marketing Strategy
- Outreach Campaign Strategy
- Basic 2 Blocks South e-commerce site for Phase 1 launch (small budget)