BELLROY - media outreach 2015

DATE
September - November 2015.

PROJECT NAME
Bellroy media outreach 2015.

LOCATION
Australia.

THE BRIEF
For our 2015 Bellroy outreach we created targeted pitches for each of our targets, across a number of topics. Our goal was to seek relevant coverage for the Bellroy brand in fashion, lifestyle, business and industry media over a period of six months.

STRATEGY

  • Contact media with a targeted product releases
  • Facilitate media interviews
  • Faciiltate product reviews
  • Facilitate product giveaways with relevant media outlets
  • Deliver a targeted Father's Day and Christmas Gift Guide media push

MEDIA HIGHLIGHTS

  • BRW
  • Hey Gents
  • TechGuide
  • Broadsheet
  • Man of Many
  • Australian Mountain BIke 

CAMPAIGN REACH
891k

CAMPAIGN ROI
9:1