BELLROY ELEMENTS CAMPAIGN

DATE
July - December 2014.

PROJECT NAME
Bellroy PR outreach for the Elements collection launch.

LOCATION
Australia.

THE BRIEF
Our 2014 Bellroy campaign was designed to deliver targeted communications about Bellroy's weather resistant Elements range. We sought print and digital media coverage in addition to seeding product to key influencers who represent Bellroy's active lifestyle.

STRATEGY

  • Contact media with a targeted media release
  • Seed product to brand influencers
  • Seed product to key media
  • Facilitate product giveaways with relevant outlets
  • Deliver a targeted Father's Day push media push

MEDIA HIGHLIGHTS

  • Good Weekend
  • GQ
  • Stab
  • Broadsheet
  • Men's Fitness
  • Acclaim

CAMPAIGN REACH
1.5M

CAMPAIGN ROI
22:1