BELLROY ELEMENTS CAMPAIGN
July - December 2014.
Bellroy PR outreach for the Elements collection launch.
Our 2014 Bellroy campaign was designed to deliver targeted communications about Bellroy's weather resistant Elements range. We sought print and digital media coverage in addition to seeding product to key influencers who represent Bellroy's active lifestyle.
- Contact media with a targeted media release
- Seed product to brand influencers
- Seed product to key media
- Facilitate product giveaways with relevant outlets
- Deliver a targeted Father's Day push media push
- Good Weekend
- Men's Fitness