Follow Brixton's Thom Pringle behind the scenes of some local Melbourne staples including the legendary Tote Hotel, where Brixton held the shows.

BRIXTON BROADCAST

DATE
February 2016.

PROJECT NAME
Brixton Broadcast Melbourne.

LOCATION
Australia.

OVERVIEW

Brixton Broadcast is a global event series created by the famed US lifestyle brand Brixton.  

Brixton chose Melbourne to host the Australian leg of the tour, and we were excited to have been invited to manage publicity efforts. Brixton founders and senior US marketing team flew out to the event joining Brixton Australia and giving us the opportunity to spend time with these amazing brand builders.

Consisting of a series of three events across three days, Brixton Broadcast incorporated:

Thursday February 25
Brixton Collection Preview at Backwoods Gallery (Closed Event)

Friday February 26
Public Service Announcement - Art Show at Backwoods Gallery (Public Event) featuring the work of Tristan Kerr, Mike O’Meally, Dolan Stearns, Jason Lee, Gabriel Cole.

Saturday February 27
Brixton Broadcast -  Free Live Music Showcase at The Tote (Public Event) featuring: Beaches, The UV Race, Ausmuteants, The Living Eyes, ORB, Swim Team and more.

In the weeks following the Brixton Broadcast Melbourne we lined up showings in Sydney with Australia's leading fashion publications.

Work Scope:

  • Collection Preview Guest List and management
  • Influencer Seeding
  • Media Outreach for public events
  • Coordination of Collection Previews with major fashion publications in Sydney

Here's the second installment from Brixton's weekend in Melbourne featuring bands The Living Eyes, Orb, Swim Team, Ausmuteants, UV Race and Beaches!