January - April, 2015.
Bulleit Briefcase campaign.
Generate maximum reach by reaching out to high-profile Australian and US personalities and selected media. We were provided 30 x beautiful handcrafted oak briefcases that each contained a selection of Bulleit Whiskey, 1 x Nixon watch, a pair of Ray Ban sunglasses and a Bellroy wallet, plus a cocktail book and glasses.
The Bulleit Briefcase campaign was designed to directly engage with whiskey fans and boost the @BulleitWhiskey Instagram following.
We were introduced to the broader campaign by our friends at Konichigram to facilitate influencer seeding and media relations.
We distributed 30 x Bulleit Briefcases to influential people in Australia and the USA (many of whom were kind enough to share) including Oliver Hudson, Anthony Drew, Johnny Ruffo, Phoebe Tonkin and Paul Rodriguez.
CAMPAIGN REACH (DIAMOND DOZEN COMPONENT)
CAMPAIGN ROI (DIAMOND DOZEN COMPONENT)
We organised a number of consumer competitions but our favourites by far, were with Cool Material (USA) and Sneaker Freaker.