EMERGING WRITERS' FESTIVAL 2014

You’ve revolutionised the way we do festival publicity
— Sam Twyford-Moore, Festival Director

DATE
May - June 2014.

PROJECT NAME
Emerging Writers Festival 2014.

LOCATION
Melbourne, Australia.

THE BRIEF
Communicate the unique nature of the Emerging Writers’ Festival as distinct from its competitors - “more than a writers festival”. We targeted youth media that not previously engaged with the festival while maintaining its traditional audience.

Our PR objectives involved promoting festival growth by assisting and improving ticket sales and awareness of the festival.

OVERVIEW
Take what you know about writers’ festivals and throw it away. The Emerging Writers’ Festival returns to Melbourne in 2014 fresh-faced and ready to party.

Held throughout Melbourne’s CBD, the festival returns with the next generation of Australian writers from May 27 - June 6. EWF 2014 offers budding scribes and literature-lovers everything from professional development sessions to spoken word and rooftop dance parties. Extended late-night programming and a festival hub at Thousand Pound Bend should indicate what is in store for festival-goers next month. While we wait on the much anticipated EWF 2014 program announcement festival alumni Ellena Savage says, “Writers festivals are confirmation that books are sacred; that art and ideas are sacred. They are also good places to meet sexy dorks, if you’re into that sort of thing.”

Whether you’re high-brow, low-brow or somewhere in-between, EWF 2014 is as much about fun and frivolity as it is about academia. Don’t believe us? Festival Director Sam Twyford-Moore says, “We think we’ve found our literary future. The energy at this year’s festival is going to be purely electric. This is in no way your standard, genteel writers’ festival.”

HIGHLIGHTS
ABC 774
ABC Radio Drive
ABC Radio National
Acclaim
The Age Spectrum 'Lunch With'
Arts Hub
The Australian
Australian In Front
Concrete Playground
Broadsheet
Concrete Playground
Everguide
The Music
Opening Hours
Pedestrian
Smith Journal
Spook
Sydney Morning Herald
3RRR
The Guardian
Three Thousand
Time Out
The Weekly Review
Yen

OUTCOMES
50% increase in box office sales
PR ROI 64:1