Lo-fi by romance was born

DATE
June 2014.

PROJECT NAME
Lo-Fi by Romance Was Born.

LOCATION
Sydney, Australia.

THE CONCEPT
Lo-Fi by Romance was Born was a concept we designed to catch the attention of media and influencers while directly engaging Lo-Fi’s target audience. 

For the first time in Australia a bar invited a high profile fashion label to complete a permanent venue take-over.

OVERVIEW
For the first time, cult Australian designers Romance Was Born take their technicolour creations from garments to experiential concept bar. A world exploding with bold shapes, complex geometry and Romance Was Born’s signature prints is coming soon to Lo-Fi, Darlinghurst.

Collaborating with French artist Camille Walala, and fresh off the back of their Mercedes Benz Fashion Festival exhibition Reflected Glory, designers Luke Sales and Anna Plunkett apply their creative vision to this permanent bar-come-art installation.

Located at Level 2, 383 Bourke Street Darlinghurst, Lo-Fi by Romance Was Born is a distinctive and indulgent new addition to Sydney’s rich culture of collaborative experiences. Designed to envelop visitors in Romance Was Born’s imagination, they have created a custom design that overhauls the walls, floors, ceilings, furniture and fittings.

Sales and Plunkett say about the collaboration with Lo-Fi, “We’ve always loved creating environments and immersive spaces and it’s great to have total creative control on a project. We’re not afraid of colour and print!” With booths swathed in rich fabric and a large balcony overlooking Darlinghurst, Lo-Fi By Romance Was Born invites guests to journey from early evening through to early morning.

HIGHLIGHTS
W Magazine (New York)
Sunday Style
Daily Telegraph Sunday Socials
Broadsheet
I-D Magazine
Sydney Morning Herald
Acclaim
Canberra Times
Concrete Playground
Oyster
Shop Til You Drop
Australian Bartender Magazine
FBI Radio
Pedestrian
Once Twice
Time Out
Two Thousand