CHRONICLES OF NADIA - NADIA BARTEL

DATE
January - March 2014.

PROJECT NAME
Digital strategy for Nadia Bartel's blog Chronicles of Nadia.

LOCATION
Melbourne, Australia.

OVERVIEW
We consulted with Nadia Bartel over the course of three months to create a digital brand strategy for her online fashion hub Chronicles of Nadia.

At the time of consulting Nadia had set up her own blog and was sourcing imagery from a variety of sources. Many photographs on the blog were her own.

We determined Nadia's goals and objectives before moving forward with:

- Content Strategy (including visual brand identity and review of existing photography)
- Website Redevelopment
- Content Planning

WORK COMPLETED

- Shortlisted a number of digital agencies for the Chronicles of Nadia redesign resulting in a complete site redesign

- Drafted a photographic brief to assist in sourcing a permanent visual collaborator

- Created a 2014 Chronicles of Nadia content planner

RESULTS

In 12 months since our consultation, Nadia's Instagram following more than tripled, currently sitting at 172k (January 2015). 

Based on advertiser feedback, our work with Nadia immediately elevated Chronicles of Nadia into a premium fashion destination. Nadia's dedication to creating authentic content has seen Chronicles of Nadia soar to great success in recent years.

 

Web Design: The Drop