Presented by Reuzel and 2 Blocks South Sydney's inaugural Good Fade Barber Battle took place at Sydney's Lord Gladstone Hotel in September 2015. Guest Judges included infamous Schorem Barbers who were in Australia for their Scumbags Downunder Tour. Special thanks to event sponsors Lord Gladstone Hotel, Gentleman Jack, Temple Brewing and Professional Use. Video by: Tristan Stefan Eduard Event by: Nacho Pop

SChorem barbers - CUTE CUDDLY CREATURES TOUR

DATE
September 2015.

PROJECT NAME
The Schorem Barbers Tour Down Under.

LOCATION
Melbourne, Sydney, Brisbane, Auckland.

THE BRIEF
1. Use the tour and ticketed barber demonstration events to secure media exposure for Reuzel and The Schorem Barbers. 
2. Organise and execute multiple on-brand consumer activations in each city.
3. Secure media coverage in all hairdresser/barber trade media.
4. Secure tour sponsors.
5. Source venues and suppliers in each city for the ticketed educational events.
6. Deliver tour activations within budget.
7. Collaborations with key barbers and industry influencers.

OVERVIEW
The Schorem Barbers toured Australia and NZ in September 2015 to promote their hair pomade brand Reuzel. The 12 day tour consisted of four cities, each with multiple trade and consumer activations,  the primary events being ticketed hair demonstrations in each location. 

Our role was to project manage all aspects of the tour aside from accommodation/transfers and the barber demonstrations. This included tour hospitality (gift bags),  restaurant bookings, plus parties and side-events. 

HAIRSHOWS AU + NZ

- Sourcing and liaising with venues
- Alcohol and food sponsorship
- Sourcing of bar staff Brisbane and Auckland

SIDE EVENT SOURCING AND PRODUCTION

MELBOURNE
- Eureka Rebellion Trading Party with live performance by Clowns Temple Brewing brewery tour and tasting
- Culture Kings in-store appearance
- Kustom Kommune meet + greet

SYDNEY
- Good Fade Barber Battle
- Akubra store visit

BRISBANE
- Complimentary dinner at Greaser
- Visit to Koala Sanctuary

AUCKLAND
- I Love Ugly store visit
- Golden Dawn Party

HIGHLIGHTS
Acclaim
Culture Kings
Cutthroat Journal
D'Marge
Hey Gents
InStyle
Manuscript
Mens Style
New Zealand Herald
Inked Australia
HairBiz
Headway
Oliver Grand
Remix
Sydney Morning Herald
The Journal
The Music
TimeOut

TOUR SPONSORS
Wahl
McClure's Pickles
Bellroy
Temple Brewing
Gentleman Jack (Jack Daniels)
Akubra
Ugg Australia
2 Blocks South (denim)

PROJECT ROI
26:1