SChorem barbers - CUTE CUDDLY CREATURES TOUR
The Schorem Barbers Tour Down Under.
Melbourne, Sydney, Brisbane, Auckland.
1. Use the tour and ticketed barber demonstration events to secure media exposure for Reuzel and The Schorem Barbers.
2. Organise and execute multiple on-brand consumer activations in each city.
3. Secure media coverage in all hairdresser/barber trade media.
4. Secure tour sponsors.
5. Source venues and suppliers in each city for the ticketed educational events.
6. Deliver tour activations within budget.
7. Collaborations with key barbers and industry influencers.
The Schorem Barbers toured Australia and NZ in September 2015 to promote their hair pomade brand Reuzel. The 12 day tour consisted of four cities, each with multiple trade and consumer activations, the primary events being ticketed hair demonstrations in each location.
Our role was to project manage all aspects of the tour aside from accommodation/transfers and the barber demonstrations. This included tour hospitality (gift bags), restaurant bookings, plus parties and side-events.
HAIRSHOWS AU + NZ
- Sourcing and liaising with venues
- Alcohol and food sponsorship
- Sourcing of bar staff Brisbane and Auckland
SIDE EVENT SOURCING AND PRODUCTION
- Eureka Rebellion Trading Party with live performance by Clowns Temple Brewing brewery tour and tasting
- Culture Kings in-store appearance
- Kustom Kommune meet + greet
- Good Fade Barber Battle
- Akubra store visit
- Complimentary dinner at Greaser
- Visit to Koala Sanctuary
- I Love Ugly store visit
- Golden Dawn Party
New Zealand Herald
Sydney Morning Herald
Gentleman Jack (Jack Daniels)
2 Blocks South (denim)