Decades in the dreaming and years in the making, we were elated to finally unveil Sneaker Freaker's first-ever collaboration with G-SHOCK in Melbourne, November 19, 2015. This was an epic night that will be fondly remembered by everyone who was there - if you can remember it!

SNEAKER FREAKER NIGHTOWL FOR G-SHOCK

DATE
November 2015.

PROJECT NAME
Sneaker Freaker Nightowl launch publicity.

LOCATION
Melbourne, Australia.

THE BRIEF
1. Mange media outreach for the product launch
2. Build and manage guestlist of relevant influencers for the launch event
3. Manage media outreach for the launch event

OUTCOMES
The launch party was an incredible success with US rapper Anderson Paak making a live performance for the packed crowd.

NIGHTOWL sold out within 1 hour of its release the following day.