SNEAKER FREAKER NIGHTOWL FOR G-SHOCK
Sneaker Freaker Nightowl launch publicity.
1. Mange media outreach for the product launch
2. Build and manage guestlist of relevant influencers for the launch event
3. Manage media outreach for the launch event
The launch party was an incredible success with US rapper Anderson Paak making a live performance for the packed crowd.
NIGHTOWL sold out within 1 hour of its release the following day.