STANDARD BOWL

DATE
March 2014.

PROJECT NAME
The Standard Bowl launch publicity and launch party.

LOCATION
Sydney, Australia.

THE BRIEF
Promote the launch of this new concept bar and manage launch party guest list.

OVERVIEW
The Standard’s newest incarnation Standard Bowl is out to show you a good time, no strings attached. Indulge in the perfect new relationship with free entry, free live music and free bowls.

Launching Thursday April 3, the next phase of the eclectic venue’s evolution sees Surry Hills’ beloved Standard change from a ticketed live music venue to a commitment free bar with a leisure-lounge, slacker, stick-around-for-four-hours-or-more vibe.

Reminiscent of the broke-down back alleys of Brooklyn, Standard Bowl is open from 6pm daily with a considered bar offering, free ten pins, free amusements, DJs and bands of the indie rock and garage variety.

HIGHLIGHTS
The 5 to 9 Life
Acclaim
Broadsheet
Concrete Playground
Hijacked
Pages Digital
Sydney Morning Herald
Something You Said
The AU Review
The Brag
The Music
Time Out
Two Thousand