ZIGGY AW15 CAMPAIGN

DATE
January - April 2015.

PROJECT NAME
Ziggy Denim W15 marketing campaign.

LOCATION
Australia.

THE BRIEF
Work to strict budget to a campaign that will assist in repositioning Ziggy/ZeeGeeWhy in the domestic market and in North America.

OVERVIEW
Working with the team at Ziggy Denim we created a high impact/low investment seasonal marketing campaign that encompassed:

  1. Photoshoot with photographer Gavriel Maynard
  2. PR
  3. Blogger Outreach
  4. Social Media Strategy
  5. Influencer Outreach

 

OUTREACH HIGHLIGHTS

  • Sticky Fingers
  • Dune Rats
  • Sticks and Stones Agency collaboration t-shirt promotion
  • Instasteak (USA)
  • Lisa Mitchell
  • Band of Skulls (USA)
  • G-Eazy (USA)
  • Spook magazine
  • Fashion Journal
  • Acclaim

PHOTOSHOOT CREDITS

Photography: Gavriel Maynard
Styling: Jade Leung
Models: Jemimah DiNatale + Andrew Glover
Production: Diamond Dozen