ZIGGY WINTER 2016

DATE
July 2015.

PROJECT NAME
Ziggy Winter 2016 brand development.

LOCATION
Australia.

OVERVIEW
July 2015 saw us begin our consulting with Australian denim label Ziggy Denim (Zee Gee Why in North America). One of our first tasks saw us produce their Winter 16 lookbook shoot on a super-tight budget to assist in repositioning it in the market.

We also worked closely with the sales and design team to develop an accurate brand profile that reflected the team's vision for brand direction that season. 

Work Scope:

  • Development of a brand profile (internal document to align the Ziggy team)
  • Sales and marketing presentations to major retailers
  • 2 x lookbook shoot production
  • 2 x seasonal sell book production
  • Development and production of seasonal point of sale for major retailers Myer, Universal, Amazon and Ozmosis
  • Development of staff training nights with major retailers
  • Coordination of sales booth at AXIS trade show NYC
  • Advise on development of new e-commerce site
  • Advise on social media strategy

Shoot Credits:
Photography: Taylah Golden
HMU: Hannah Marshall
Models: Tess Shanahan (Precision Models), Tom Connoley (Wink Models)
Production: Diamond Dozen Agency

GALLERY COMING SOON