ZIGGY WINTER 2016
Ziggy Winter 2016 brand development.
July 2015 saw us begin our consulting with Australian denim label Ziggy Denim (Zee Gee Why in North America). One of our first tasks saw us produce their Winter 16 lookbook shoot on a super-tight budget to assist in repositioning it in the market.
We also worked closely with the sales and design team to develop an accurate brand profile that reflected the team's vision for brand direction that season.
- Development of a brand profile (internal document to align the Ziggy team)
- Sales and marketing presentations to major retailers
- 2 x lookbook shoot production
- 2 x seasonal sell book production
- Development and production of seasonal point of sale for major retailers Myer, Universal, Amazon and Ozmosis
- Development of staff training nights with major retailers
- Coordination of sales booth at AXIS trade show NYC
- Advise on development of new e-commerce site
- Advise on social media strategy
GALLERY COMING SOON